A while ago we had reported on International Burger King Kid’s Meal toys which were strangely G.I. Joe themed for no apparent reason. Well those strange international items have just been found in the United States. Iowa, to be exact.
Over on Facebook, Matt Brandenburg (former Hasbro design wizard who provided some excellent work in the Pursuit of Cobra toy line among others) reports that he has visited a local Burger King and found one of the G.I. Joe themed Kid’s Meals. In case you were wondering, Matt got the AWE Striker looking thing.
Start checking your local Burger Kings, kids!
There were some weird snippets coming out a week or two ago regarding some G.I. Joe kids meals toys in foreign countries, but for some reason I kind of let it slip past my radar. But then more and more started popping up. First in Turkey, then in the UK, and finally, now in Norway.
These kids’ meals toys are available at Burger King and feature a “snowmobile” (looking suspiciously like a HISS Tank), a “jet” (resembling a SHARC), and a “vehicle” which doesn’t seem to resemble any single G.I. Joe item, but the driver kinda looks like Snake Eyes.
Some very bizarre, but interesting offerings overseas. Time will tell if they will end up back over here in the states at any point. Check out some great pictures below courtesy of some of the folks from the G.I. Joe Discussion Group on Facebook.
YoJoe contributor skinny also found a great YouTube advertisement for the program as well:
The Buger King Kids’ Club has updated their site to reflect the G.I. Joe: The Rise of COBRA Kids’ Meal promotion, and has also posted images of all of the promotional toys that are going to be available. Check out the site right here, and I’ve also mirrored some of the images below.
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An eBay seller from the Southeastern United States has posted what looks to be a full set of the upcoming Rise of COBRA toys coming through the Burger King Kid’s Meals. Click here to check out the auction, or take a look at the images mirrored below.
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Thanks to fireflyguy from HissTank.com for the intel.
An article posted on Welt Online has given a rundown of Burger King’s upcoming promotions tying in with Paramount and the summer blockbuster movies. They mention G.I. Joe: The Rise of COBRA specifically and had the following to say:
G.I. JOE: RISE OF THE COBRA
- G.I. Joe BK® Kids Meals premiums: Beginning July 27, Burger King Corp. enlists G.I. Joe for an elite mission. The G.I. Joe: The Rise of Cobra promotion features a kids premium program filled with gadgets, action figures and vehicles that offer the ultimate adventure. Each BK® Kids Meal will come with one of eight G.I. Joe toys.*
“All three of these feature films boast a huge loyal fan base and have carved out a permanent place in pop culture,” added Klein. “Partnering with Paramount has allowed us to go beyond the typical tie-in property sponsorship to create all-encompassing entertainment and promotions that offer our restaurant guests a real piece of the action – in-restaurant, on their televisions, and online. Likewise, the creativity and innovation we bring to the partnership add value to the studios’ movie marketing effort.”
Click here to read the full article.