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GeneralsJoes Coverage of Toy Fair 2012 – Quick shots and images

Good evening!

Well, I tossed up a massive clump of images a little over an hour ago on the train ride, and I’m here now to refine things a little bit and make a little more sense of what we saw today.  This information is all cobbled together from various notes and speaking with some Hasbro folks at the show itself.

While G.I. Joe seemed a bit out of place among the Transformers, Marvel, and Star Wars brands, the Joe team folks were quick to give reasons for that.  While those three brands are enjoying consistent years of build up, G.I. Joe is sort of “resetting” with the G.I. Joe: Retaliation film.  While those other brands are building upon already strong foundations, the Joe brand is trying to create that foundation this year, so they have things to build on going forward.

G.I. Joe is scaling back, but there is still a healthy presence this year with over 50 figures and 9 vehicles, which is pretty impressive, all told.  30th Anniversary probably only gave us around half of that, or perhaps a little more.

Figures will start hitting beginning of June.  Official “Street date” is May 29th, but as retailers catch up, some might fall behind that just a bit.

Because the movie was moved up, Hasbro didn’t have a lot of time to get movie accurate figures in stores, so the actual movie accurate product will hit retail around July with Wave 2.

Now for pictures!  Click the read the rest of the entry link below for all of the image goodness.

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Toy Fair 2012 Initial Image upload

Quite a whirlwind day today at the Hasbro Toy Fair event as usual, but with a bunch of very cool G.I. Joe: Retaliation stuff revealed! Here is a quick image dump of various items that were on display today at Toy Fair. I will be working throughout the night tonight to refine and get a much more organized, cohesive look at the upcoming G.I. Joe: Retaliation toys.

Enjoy this quick slam of images, and keep your eyes peeled to GeneralsJoes as I rotate images, organize them, and plan on getting the Retaliation toy SuperPage completely updated for Toy Fair!

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Early Toy Fair peek shows relative size of SHIELD Helicarrier

No this isn’t G.I. Joe specific news, but I know a lot of Joe fans are keeping a close eye on the Avengers toys and the SHIELD Helicarrier specifically, hoping for a little insight about the size and format of this playset vehicle.

Over on Twitter Hasbro’s PR secret agents have posted a neat image of the showroom floor in the set up process, and you get a pretty good look the Helicarrier and the size of the thing.  Figures still look a bit oversized on it, but I think it has some amazing potential with some creative photo taking and imagination.

Check out the mirrored image below!