I set out to write this article, and was immediately surprised by the fact that there was actually some stuff happening with the G.I. Joe brand in 2014. I know the fandom is eager to jump and say that G.I. Joe was high and dry in this momentous year, and from a practical perspective, it was, but even so, there were lots of things happening this year worth exploring. Not on any grand scale, however.
I suppose that’s a commentary on the state of G.I. Joe these days, where it remains somewhat relevant, but just barely. And one is forced to ask what’s worse? Being totally irrelevant, or being just relevant enough to cling around, but not relevant enough to try and push harder. It’s like the brand is stuck in this murky middle ground where it’s got the slightest hint of popularity enough for Hasbro to keep it hanging on, but not enough to get a real push. Yet, until it fades away completely, it likely won’t get a full rejuvination either.
All that being said, there were still some discussion points throughout 2014, and here are my top 10. I’m going to try very hard to maintain a sense of positivity and optimism, because dammit I still love G.I. Joe, even if the rest of the world currently couldn’t give a crap. 🙂
Check out the list after the break.