I know a lot of folks were wondering what was up with the shifting release dates, sneak previews, and other jumping around with G.I. Joe: Retaliation as we neared the Easter weekend. As for myself, I wasn’t complaining at all, as it gave me the chance to see the film a few days early!
Turns out the move might have benefited the film. Several early box office reports have started coming in, and signs are looking good for a strong opening for G.I. Joe: Retaliation. Various articles below talk about it:
- Deadline.com – G.I. Joe: Retaliation opens big with $11M
- Hollywood Reporter – G.I. Joe: Retaliation scores $2.2M in late night and midnight runs
Deadline reports that chances of the film hitting a $50M+ opening weekend are good while the Hollywood Reporter says that International markets should top $100M for the opening weekend. That would put G.I. Joe: Retaliation at around $150M for opening weekend numbers, which is half of what Rise of Cobra did for its entire theatrical run (both domestic and international).
Keep in mind that opening weekend generally makes up a large percentage of overall Box Office sales.