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New trademarks shed (just a tiny bit) of light on potential new G.I. Joe items

Thanks to BCYOJOE over on for reporting that the United States Patent & Trademark Office has reported some new trademarks registered to Hasbro in connection with the G.I. Joe brand.  These are trademarks for “Toy action figures and accessories for use therewith” and obviously are things to watch out for in coming years.

The list is below:

  • HEAVY DUTY (Trademark Number: 85774331)
  • ACTION MARINE (Trademark Number: 85774333)
  • ACTION SAILOR (Trademark Number: 85774334)
  • ACTION PILOT (Trademark Number: 85774335)

I will admit I find the new Heavy Duty trademark ironic (just signed 11/08/2012) considering he was always used as the default heavy weapons guy because Roadblock’s trademark was never available.

The other three, though…  BCYOJOE assumes they are for Hasbro’s 12″ line, and he’s probably right, but I don’t think we can assume that’s the only reason for the trademark.  2014 is, after all, the 50th Anniversary of G.I. Joe and it’s quite possible Hasbro will be re-visiting their classic nameless characters in various shapes and sizes.

Thanks again to BCYOJOE of for the info.


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