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According to RTTNews, Hasbro is reporting 77% Profits, boosted by their forays into Hollywood and by licensed boys brands leading the pack.  Also, TFormers.com gives a bit more detail about the report, reporting a 16% increase in boys toys over the last year.
Considering the economic outlook for the country, this is a pretty good report and evidence that Hasbro is wethering this economic storm pretty well.