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Can the franchise be saved… does it need to be?

As news of the G.I. Joe: The Rise of Cobra sequel leaked out of Hollywood, I began thinking a bit about exactly how The Rise of Cobra impacted the G.I. Joe brand and where do we go from here…  sure, there is a strong collection of the fandom (myself included) who really enjoyed the first film, but I don’t think you’ll find many people who thought it really evolved the franchise in a good way.  The best many folks can say is “it didn’t suck, and it was mindless fun”.  Personally, when it comes to summer popcorn, I don’t need anything more than that, but considering how defined I was by Larry Hama’s work on G.I. Joe back in the day, I started thinking that maybe “mindless fun” shouldn’t be a barometer.
Then I saw this thread on, and it got me thinking even more about the sequel and how the brand can evolve from The Rise of Cobra, and how it can maybe save itself, so to speak.  Personally, I don’t feel like it has to save itself, but many fans have already written it off, and with Paramount enlisting the aid of a pair of writers that have zero connection to the original film, I can imagine a scenario where they try and “rebuild” the film, so to speak.  In my mind, there are a few ways they can improve on the mythos without just white-washing it and starting over.  Click the “Read the Rest of this Entry” link below to read my thoughts, if you are so inclined.